Business Plan- Another perspective

After reading all the material that has given to us in class, which includes the speakers. I must say that my perspective of how to create a business plan has change a little bit. The essential stuff that I knew was good enough to get the idea out to people interested in my business. But after all the guest speakers and the reading I have learned what an investor really looks when looking at a business plan. Because, as we know the business plan can server many purposes depending where in the cycle of you business you are ate. But since this class is about entrepreneurship and starting your business, then the business plan really is created with one person in mind and that is the investors. You want to be able to show them that you know what your business is about, that you have studied the competition, that you have done your research in the market. But most importantly they want to look at the financials. They want to know how much money they can potentially make by giving you money. And that is logic, why would someone invest in your company startup if the profits are not good enough. After, that they want to know who will be running the business. Again, that is logic why would you invest your money in someone who you cannot trust that will manage the money and the company correctly.